Sony Adhav
Head of Brand Marketing @Sony Pictures Entertainment
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WORK HISTORY
Head of Brand Marketing @Sony Pictures Entertainment
Mumbai, IN
As Head, Brand and Marketing at Sony Pictures Networks, I am part of the team that is leading Sony’s first foray into Regional entertainment television. The Sony Marathi channel aims to tap into the growing power and reach of regional content and viewer aspiration by creating a carefully curated, content rich, premium channel that is immersed in the regional culture and simultaneously modern, progressive and aspirational.My responsibilities at Sony include- a) Providing Strategic direction to the brand and Co-creating immediate and long-term business goals with the core teamb) Creating and building a brand ethos that is unique and evocative while also simultaneously integrating into the overall Sony stable of brands and channels c) Identifying and extracting through research, key consumer insights that works for the brand, content creation and programmingd) Creating strong Marketing campaigns across Digital & TV that ensures viewership targets are achieved and long-term viewer engagement is maximized
SKILLS
ABOUT SONY ADHAV
Passionate, cross- functional, creative and results – driven Marketing professional with over 14 years of experience in providing Brand Strategy and Communication solutions and Marketing execution and implementation in organisations across Media, Retail, Telecom and Banking such as Bennett Coleman and Co, Future Retail Ltd, Bharti Airtel Ltd and Sony Pictures Networks. I was part of the Start-up team of Airtel Payments Bank Ltd, a first of its kind banking initiative focussed on financial and digital inclusion as the Head of marketing and am now part of the launch team of Sony’s latest general entertainment channel, Sony Marathi. My focus over the last few years has been on Brand Building, Consumer Communication, Content creation and development, Consumer Insights, Media Planning, Digital marketing, New Product ideation and Retail marketing executionIn my free time, I enjoy exploring Maps of different countries, listening to Podcasts and of course traveling
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