Sonukumar Agrawal
Marketing Professional | OTC | Personal care | D2C | Amazon Ads
- Role
- Head of Marketing at Yasharth
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Sonukumar Agrawal
I love to study consumer behaviour and how changing market dynamics are helping start-ups to scale up their businesses. I always focus on 1) Understanding the need of the market 2) Gaps in the market and identifying the sweet spot as a business opportunity 3) Adapting to new learnings 4) Understanding product market –fit 5) Right Pricing strategy 6) GTM Strategy 7) Analyzing product & channel fitment 8) Consumer retention 9) Environment & Sustainability 10) Learning new marketing tools I have enjoyed working in different categories throughout my career. I always preferred to work where 1) Challenges are high, 2) Need an entrepreneurial mindset to manage the work 3) Clarity in approach 4) Have answers to all whys 5) Failure is considered a new learning I educate, Refine and drive myself to be a better person 1) I am constantly upgrading my knowledge in my key domain 2) Stay calm & Focus 3) Taking decisions & making them right Professional skills Brand Management|New Product Development|Consumer Research| Market trend analysis|Sales Planning|Ecommerce | Amazon Advertising| Amazon Listing| Amazon sales trend Analysis| Flipkart Listing| Flipkart Ads| D2C| Digital Marketing | ATL | BTL | Pharma product development | Brand Communication| Packaging Development | Personal Care | Pharma| Healthcare | Skin care
Experience
Head of Marketing
Jan 2023 — Present · Navi Mumbai, IN
Keep an eye out for something new and exciting coming soon!
Education
G.N.Khalsa College ( Mumbai)
B.Sc
2000 — 2003
Somaiya college of Management
M.B.A
2008 — 2011
Sophia college (Pedder Road,South Mumbai)
Post Graduate Diploma in Quality Management
2003 — 2005
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