Sonny Williams

About Sonny Williams

I am an award-winning writer and digital professional with extensive experience across the publishing ecosystem with numerous magazines and websites.

Experience

1. Senior Digital Strategist

   Western Horseman

   Jan 2009 — Present · Fort Worth, TX, US

   Strategize and develop creation of specific online content that will generate revenue and measurably improve website engagement, brand awareness, and conversions.• Work closely with agencies and advertisers to understand their marketing objectives and strategies, analyze the performance of their online programs against those objectives, and recommend tactics that will help realize the customers\' longterm ROI goals in web, social, email, and print content channels.• Manage websites for the Equine and Sporting divisions of Morris Media Network, including online stores and all social media platforms. Also responsible for e-newsletters, online contests, and other digital initiatives. Provide monthly analytic status reports.• Manage several employees for digital operations. Developed substantial proposal for new equine video group and supervised the equine video team.• Create and build in-depth proposals with appropriate digital information beyond the media kit that are specific to the advertiser.• Provide results for sales team and clients with relevant data from native content and social media campaigns.• Assist editorial teams to generate online and social content for Equine division, including Western Horseman, Quarter Horse News, Barrel Horse News, and Stallion Register, and for the Sporting division, including Gray’s Sporting Journal, Fly Tyer, and The Angling Report. • Knowledge and understanding of SEO and SEM for websites, Google Analytics, social media insights, as well as social ad campaigns.• Expertise with Wordpress, MailChimp, and Shopify, knowledge of HTML and CSS, as well as familiarity with Photoshop, Adobe InDesign, and a variety of other software.

Education

• Universidad de Santiago de Compostela

  Certificate

• University of North Texas

  B.A.

• The University of Texas at Dallas

  M.A.