Sonny
Project Manager | Program Management | Loyalty & Promotional Strategy | Data-Driven Retail Innovation | Cross-Functional Leadership
- Role
- Project Manager at Target
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sonny
Project Manager specializing in loyalty, promotional strategy, and data-driven retail initiatives.Strategic and data-driven professional passionate about creating meaningful guest experiences through personalized engagement and loyalty initiatives. I thrive in fast-paced, ambiguous environments and bring a strong background in promotional strategy, data analytics, and cross-functional leadership. With experience in competitive intelligence, reverse supply chain, and leading global teams, I excel at turning insights into action and driving measurable impact. I’m committed to fostering inclusive team cultures and continuously seek opportunities to learn, grow, and elevate the guest experience.Specialties: Loyalty Programs, Promotional Strategy, Retail Analytics, Program Management, Cross-Functional Leadership, Customer Engagement, Pricing Strategy
Experience
Project Manager
Aug 2025 — Present
Own and drive enterprise-level loyalty initiatives by leading cross-functional project planning, execution, and change management for Target Circle—ensuring strategic alignment, timely delivery, and measurable impact on guest engagement and retention.•Facilitate and govern the Loyalty Roundtable, serving as the central connector across merchandising, marketing, analytics, and product teams to accelerate decision-making, resolve blockers, and embed new routines that enhance operational reliability and team efficiency.•Act as the strategic communications lead for priority loyalty projects, proactively surfacing risks, celebrating milestones, and aligning stakeholders through clear, data-informed updates—strengthening accountability and driving momentum across complex workstreams.
Education
University of Minnesota
Minor in Leadership
2012 — 2016
University of Minnesota
Bachelor of Science (BS), Economics
2012 — 2016
University of Minnesota
Minor in Statistics
2012 — 2016
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