Sonnet Sukumaran
Senior Analyst | Ford Motor Company
- Role
- Senior Analyst at Ford Motor Company
- Location
- Thrissur, KL, IN
- LinkedIn followers
- 500 followers
About Sonnet Sukumaran
Analyst with expertise in analytics and digital marketing, certified in Google Ads and…
Experience
Senior Analyst
Dec 2022 — Present · Chennai, IN
Proficient in utilizing Ford’s in-house platforms to generate actionable insights and support data-driven digital marketing strategies- Applied digital marketing and business intelligence expertise to conduct data-driven analysis, successfully identifying root causes of production quality defects and enabling targeted process improvements- Experienced in utilizing JIRA to create and manage dashboards, track and resolve issues, and ensure timely updates for content files, final reports, and marketing assets—enhancing data-driven decision-making, improving operational efficiency, and driving successful digital marketing strategies- Contributed to authoring and pricing, as well as performing inventory re-framing, with a focus on troubleshooting for vehicles featured on Ford’s Build and Price website across the USA, Canada, and Mexico markets—ensuring accuracy and optimizing user experience- Execute User Acceptance Testing (UAT) for process and tool enhancements, maintaining proactive communication with stakeholders and fostering strong cross-functional collaboration to ensure alignment and successful implementation.
Education
RVS CAS MBA
Master of Business Administration - MBA, Business Analytics & Digital Marketing
2018 — 2020
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