Sara Oneil
Executive Marketing Leader Specialized in Delivering Transformative Growth | Data-Driven Strategy & Operational Excellence
- Role
- Senior Director of Marketing Driving Strategic Growth and Brand Leadership at Meetings & Incentives Worldwide, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sara Oneil
Senior Marketing Leader with deep expertise in enterprise brand strategy, corporate…
Experience
Senior Director of Marketing Driving Strategic Growth and Brand Leadership
Meetings & Incentives Worldwide, Inc.
Apr 2022 — Present · Caledonia, WI, US
Focus on building and leading a high-performing global marketing team (6 direct, 9 indirect) across North America and EMEA.• Oversee a $350K marketing budget with P&L influence, optimizing resources and implementing OKR frameworks that drive a 15% increase in revenue, 20% lift in customer engagement, and improved operational efficiency.• Lead the company’s transition to a data-centric marketing approach, shifting executive mindset and establishing marketing’s influence on revenue growth and enterprise strategy.• Elevate brand visibility and audience engagement through multi-channel social media campaigns across LinkedIn, Facebook, and Instagram, consistently achieving a 60% increase in engagement rates.• Oversee internal creative agency operations (Flow), implementing innovative brand initiatives that improve campaign ROI and enhance event marketing impact across key market segments.• Design and lead launch of an enterprise-wide internal communications platform, increasing employee alignment with corporate goals and enhancing engagement, while being entrusted by executive leadership to lead the company’s annual meeting and corporate communications strategy.• Develop and execute a global marketing strategy for EMEA, generating a 10% increase in international revenue and strengthening brand presence across key global regions.
Education
Universidad de Granada
Bachelor of Arts - BA
California State University, Chico
Bachelor of Arts - BA
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