Sonja Silveira

WORK HISTORY

EDUCATION

SKILLS

ABOUT SONJA SILVEIRA

Content marketing sits at the intersection of storytelling, strategy, and growth — a nexus I’ve navigated for more than 15 years as a B2B content marketing leader at companies like Meta, Cisco, and HubSpot.I believe the most impactful content programs are built on three pillars: a distinctive story that inspires, a demand strategy that drives connection and reach, and systems that scale what works. It’s how I’ve helped organizations build content engines that elevate brand relevance and drive measurable business impact.With a growth mindset and a passion for operational excellence, I thrive in environments that value curiosity, iteration, and learning. As a people leader, I empower teams through trust, autonomy, and accountability — creating conditions where great ideas and great work thrive-• Double M.A. in Sociology and Women\'s & Gender Studies• Passionate about building and growing inclusive, people-first teams• Wealth of experience implementing and scaling content *and* marketing functions at both startups and established companies alike I get joy from helping people discover the work they love>> Noteworthy talks and podcast interviews:• The Notorious Thought Leader Podcast: “How to Build a Successful Content Strategy with Sonja Jacob”• Boston University, Interactive Marketing Strategy talk: “Building a Content Roadmap” (graduate level course)• Stanford University, Panelist, Content Marketing for Customer Acquisition and New Ventures (MBA Course)• GrowthHackers, Featured Guest for AMA• San Francisco Demand Gen and Marketing Ops Professionals, Moderator, How to Effectively Build Your Lead Lists• General Cataylst, Drift, Panelist, Should You Bet Your Pipeline on Bots?• Growth Marketing Conference, Panelist, Growth Case Study: How to Acquire Engaged B2B Leads with Content Marketing and Sales Enablement• The Growth Hub Podcast, Episode: Redefining Content in the Age of Growth• Career HQ by Superpath with Jimmy Daly• Animalz Content Marketing podcast • Smash the Funnel, Season 1, Episode 5: How To Move Prospects From Education To Consideration