Sonja Visser
Brand Strategy & Engagement Manager | Creative Project Lead | Learning & Content Producer
- Role
- Brand Strategy and Engagement Manager at SAP
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Brand Strategy and Engagement Manager
Mar 2022 — Present · NY, US
Manage multiple creative initiatives to increase brand consistency across SAP, including product animation guidelines, production of 500+ custom assets with Getty Images, and brand guidelines for 29 global SAP Experience Centers. Optimized media library workflow by deploying AI automation, cutting manual processing time of stock assets by 50%. Built and maintained a 4,500+ member Microsoft Teams brand community, enabling faster communication with the brand team and creating a searchable repository of common questions. Improved productivity and cross-functional collaboration by proactively onboarding and managing interns and rotational colleagues including structuring schedules, assigning projects, and leading regular check-ins. Relaunched an internal Brand Ambassador program with 130+ participants, expanding brand awareness and increasing adoption of guidelines, templates, and resources. Led the creation of 12 interactive, multimedia learning activities with videos and quizzes, achieving course completions on SAP brand elements. Produced and directed 14 brand education videos, reducing repetitive live training and accumulating 5,700+ views. Coordinated stakeholder communications and meetings for the 2023 brand refresh, ensuring alignment and transparency across all teams.
Education
Maynooth University
Semester Study Abroad Program
2018 — 2018
Macaulay Honors College at The City University of New York
Bachelor of Arts - BA
2015 — 2019
Jacqueline Kennedy Onassis High School
High School
2013 — 2015
Cedar Girls' Secondary School
High School
2011 — 2013
Skills
- Team Building
- Management
- Adobe Illustrator
- Microsoft Office
- Sales
- Public Speaking
- Wordpress
- Microsoft Word
- Team Leadership
- Powerpoint
- Microsoft Excel
- Adobe Photoshop
- Teamwork
- Social Media
- Indesign
- Marketing
- Strategic Planning
- Adobe Animate
- Project Management
- Research
- Customer Service
- Training
- Data Analysis
- Leadership
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