Sonja Leskinen Evans

About Sonja Leskinen Evans

Creative, Curious and Motivated to Succeed. I’m a marketing and strategy leader who believes the most powerful ideas start with the right questions and are sharpened through data.With more than 15 years of experience across marketing, business intelligence, and strategy, I help organizations turn complexity into clarity—transforming data, human insight, and cultural signals into strategies that drive real growth. As Vice President of Business Intelligence & Strategy at Blue Chip, I lead teams that connect analytics, consumer behavior, and business strategy to build brands and move business.My work sits at the intersection of data, human insight, and storytelling. I believe great strategy doesn’t just explain what is happening, it starts with curiosity to uncover why people behave the way they do and translates that into ideas that resonate in the real world. Whether bringing a brand to market, evolving a legacy business, or activating at retail, I focus on turning insight into action where brand and commerce work together to create impact.Throughout my career, I’ve focused on:•Turning data and human behavior into actionable insights that shape brand and marketing strategy•Building strategies rooted in real consumer tension, not just trends or outputs•Bringing brands to life across the full journey from positioning to in-market activation•Connecting brand, shopper, and business intelligence to drive measurable growth•Building and mentoring high-performing strategy and analytics teams•Helping organizations move from reporting to true strategic decision-makingI’m energized by solving complex problems, spotting patterns others miss, and helping teams move from insight to ideas and from ideas to impact.

Experience

1. Vice President, Business Intelligence & Strategy

   Blue Chip

   Jul 2022 — Present

Education

• DePaul University

  Bachelor's, Public Communications and Marketing

Skills

• Microsoft Word
• Digital Photography
• Coaching
• Organization of Events
• Curriculum Development
• Event Planning
• Leadership Development
• Graphic Design
• Community Outreach
• Office Equipment Operation
• Social Media
• Public Speaking
• Photoshop
• Microsoft Office
• Nonprofits
• Customer Service
• Mac & Pc Skills
• Internet
• Fundraising
• Mac
• Research
• Coaching Staff
• Microsoft Excel
• Powerpoint