Sonja Crystal Williams

About Sonja Crystal Williams

Hi, I’m Sonja Crystal Williams, a digital marketing and leadership trainer, strategist, and startup marketing leader.I specialize in helping teams and organizations simplify their approach to digital marketing, from understanding paid ad strategy and analytics, to aligning content with measurable growth. Whether I’m training a corporate marketing team, leading a workshop for a government agency or non-profit, or scaling a tech platform, my focus is always the same: deliver real strategies that develop and enhance each team\'s marketing and communication results.As a Co-Founder and Head of Marketing at OneCredential, I lead the go-to-market strategy for a platform modernizing supplier verification for enterprises by taking them from outdated traditional supplier diversity certification processes to AI-driven, fast certifications in 1-3 days. I also run Go Getter Marketing Group, a digital marketing agency I co-founded in 2009 to support small businesses with hands-on strategy, content, and campaign execution.Over the past decade, I’ve worked with marketing teams at all levels—creating practical, actionable training in areas like social media strategy, Facebook & Google Ads, SEO, LinkedIn for business, Google Analytics, and more. I’ve led 1:1 VIP intensives, multi-day workshops, and large-scale training initiatives that have helped clients grow revenue, reduce confusion, and make smarter marketing decisions.Let’s connect if you’re building a team, scaling a platform, or just want marketing to feel a little less overwhelming and a lot more effective.

Experience

1. Co-founder & Director of Marketing

   Go Getter Marketing Group

   Feb 2008 — Present · Atlanta, GA, US

   Social Media & Digital Marketing TrainerAs a social media trainer, I specialize in 1/2 to 3 day training courses for marketing managers, directors, co-founders, and business owners on topics such as: Social Media Marketing, Facebook Ads, LinkedIn Marketing, YouTube Marketing, Search Engine Optimization, Google Ads, Google Analytics, Digital Foundation, and WordPress. Digital Marketing StrategistAs a Digital Marketing Strategist, I complete Digital Marketing audits and campaign assessments for clients. I also lead the development and implementation of digital marketing strategies across channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and more.Marketing ConsultantFor small business clients and startups, I work hand-in-hand in creating an action plan and provide thought leadership and ongoing support to digital marketing and social media campaigns.Digital Marketing CampaignsI develop integrated marketing and social media campaign strategies for businesses (including message development, customer loyalty programs, social media strategies, websites, brochures, advertisement) through monthly marketing consultations and/or monthly marketing service retainers.Marketing AnalysisMeasure and analyze results from marketing goals and campaigns to assess and track brand equity, customer lifetime value, response rates, and return on investment.Software SkillsWordPress, Joomla, Squarespace, Wix, Facebook Ads, Twitter Ads, LinkedIn Ads, Google Ads, Google Analytics, HubSpot, Hootsuite, Sendible, MailChimp, Constant Contact, iContact, BuzzSumo, Canva, Adobe Photoshop

Education

• Mercer University

  MBA, Marketing

• Clark Atlanta University

  BBA, International Business and Marketing

Skills

• Small Business Online Marketing
• Leadership
• Marketing Communications
• Facebook
• Online Marketing
• Digital Marketing
• Social Media Strategist
• Social Media
• Google Adwords
• Inbound Lead Generation
• Twitter
• Small Business
• Facebook Marketing
• Marketing
• Business
• Service Businesses
• Online Advertising
• Facebook Ads
• Training
• Social Media Marketing
• Marketing Strategy
• Social Media Consulting
• Blogging
• Lead Generation
• Facebook Fan Page Creation
• Social Media Outreach
• Marketing Management
• Email Marketing
• Marketing Solutions
• Professional Services Marketing