Sonja-Rose Cowen
Vice President of Business Development @SPAR Group
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WORK HISTORY
Vice President of Business Development @SPAR Group
EDUCATION
California Polytechnic State University-San Luis Obispo
International Business
California State University-Sacramento
B.A., International Communications, Spanish
SKILLS
ABOUT SONJA-ROSE COWEN
My strengths come from adopting a holistic approach to sales and marketing through a variety of channels, including retail and E-commerce. It’s all about assembling pieces of the puzzle and seeing the big picture! Sales, strategy, efficient execution, cultivating partnerships, understanding supply chain, building relationships with key customers—I love a good challenge, envisioning the future and working backwards, especially within emerging markets. I have an entrepreneurial spirit and a hunter mentality—I seek to find opportunity. Capitalize on resources. Control the budget. While I monitor individual KPIs, my team and I achieve goals together. If I’m doing it right, I hire people who are experts in their areas and let them do what they do best! I strive for authentic servant leadership, making the right decisions and standing by them, even when they are not popular. I am in the trenches with my team and know that they trust my leadership. I am passionate about helping my team grow along their own career paths as we drive the business forward. Happy employees are loyal and hardworking. I am collaborative, adaptable and versatile, with over 18 years of experience in FDMC, Ecommerce, Specialty H&F and CPG. I develop, execute and negotiate comprehensive global strategies for market penetration and industry leadership. I’ve worked across sales, business development, marketing, management and E-commerce, and have been awarded Employee of the Year, selected for the Winner’s Circle and acknowledged for Top Sales Performance. People who have worked with me will tell you that I am assertive with a smile, known for anticipating where the market will go and working backwards to calculate strategies for entering new markets or pivoting to sustain momentum on existing ones. Regardless of challenges and obstacles, I will get the job done.
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