Sonja Rogers

About Sonja Rogers

I work at the intersection of brands, athletes, entertainment, and live experiences, helping organizations create partnerships that feel authentic, strategic, and culturally relevant.As Director of Brand Development at The Ascendancy Group, I focus on building meaningful alignment between brands, professional talent, and curated experiences designed to bring the right people into the right rooms. Our work spans professional sports, entertainment, influencer collaborations, and invitation-only events that create natural opportunities for relationship-building, storytelling, and brand integration.I specialize in developing partnership environments where brands don’t simply sponsor moments, they become part of them. From athlete collaborations to private VIP experiences and experiential activations, my role centers on connecting organizations with audiences through real-world engagement and shared experiences.My background in marketing, operations, and event production allows me to bridge strategy and execution, ensuring partnerships are not only creative but also purposeful and results-driven.If your organization is exploring opportunities within sports, entertainment, or experiential marketing, I’m always open to thoughtful conversations.

Experience

1. Talent & Brand Partnerships Associate at the Ascendancy Group

   The Ascendancy Group

   Oct 2025 — Present · Las Vegas, NV, US

   At The Ascendancy Group, we are more than just a talent agency; we are a gateway to unlocking the full potential of personal and professional brands. Our mission is to empower influencers, professional athletes, and celebrities to achieve maximum monetary value for their brand, helping them build generational wealth for themselves and their families. Through deep-rooted connections across the sports, entertainment, and corporate worlds, we create powerful partnerships that elevate both brand influence and financial success.As a Talent & Brand Partnerships Associate, I support the team in connecting top-tier athletes and elite content creators with leading brands. I assist in identifying partnership opportunities, managing client relationships, and coordinating marketing initiatives that bring creative collaborations to life.Key Responsibilities:• Assist in developing and managing partnerships between athletes, influencers, and global brands.• Research potential sponsors and brand partners aligned with client values and goals.• Support the coordination and execution of brand campaigns and promotional events.• Help prepare presentations, proposals, and reports for partnership opportunities.• Contribute to content and social media efforts that highlight client success stories and brand deals.Highlights & Growth:• Gained hands-on experience in sports marketing, talent management, and partnership strategy.• Built strong connections across the sports, entertainment, and digital media industries.• Developed a reputation as a proactive team player and reliable connector within The Ascendancy Group network.

Education

• Penn State University

  Transferred while working on BS in Kinesiology, Kinesiology and Exercise Science

  2001 — 2003

• Frostburg State University

  Bachelor’s Degree, Health Promotion

  2003 — 2005

Skills

• Program Management
• Fitness
• Event Management
• Strategic Planning
• Program Development
• Team Building
• Management
• Social Media Marketing
• Powerpoint
• Teaching
• Recruiting
• Staff Development
• Budget Management Analysis
• Event Planning
• Coordinating Events
• Marketing Communications
• Facebook
• Social Media
• Nonprofits
• Fitness Training
• Wellness
• Project Management
• Operations Management
• Fundraising
• Marketing Strategy
• Coaching
• Wellness Coaching
• Community Outreach
• Teamwork
• Program Design
• Employee Wellness
• Leadership
• Volunteer Management
• Training
• Public Speaking
• Newsletters
• Strength Training
• Cardiopulmonary Resuscitation (Cpr)
• Microsoft Office
• Customer Service