Sonja Forgo-Hess

About Sonja Forgo-Hess

I\'ve worked with some of the world\'s most recognizable brands to share their message with new people, and sometimes to bring people back to a brand they forgot they loved. I\'ve collaborated with renowned communications agencies to re-imagine the way things are done, and achieved amazing results.

Experience

1. Director, Brand Marketing

   Carta

   Aug 2022 — Present · New York, NY, US

   Oversaw brand strategy for integrated marketing campaigns, including developing brand positionings; and brand and campaign strategies- Created a robust brand research practice leveraging traditional methodologies plus AI-assisted and AI-automated brand research for a fast-growing brand- Championed the use of new media to reach our audience in strategic (and super successful!) ways including: Carta\'s first-ever experiential brand activation; Carta\'s most successful venture(s) into OOH advertising; Carta\'s first-ever partnership with the Wall Street Journal- Managed brand strategy for Carta Total Compensation, Fund Administration, Private Equity, then all Carta brands including parent brand- Shaped brand strategy as a practice within Marketing at Carta- Lead strategy and execution of Carta Innovators Summit, a virtual event featuring 6 panel discussions and 2 celebrity keynote presentations

Education

• Syracuse University

  BS, International Relations and Communications & Rhetorical Studies

• IESE Business School

  "Mini-MBA", Driving Leadership Potential Program

  2019 — 2019