Sonja Lopez Dvi-Vardhana

About Sonja Lopez Dvi-Vardhana

I\'m more than the key skills listed below. Let’s be real though, in digital marketing technical expertise is essential; however, it’s my team-first approach to projects and problem solving that makes those skills shine even brighter.A few years ago, during a team-building event, I took the Insights Discovery self-assessment and landed squarely in the “yellow personality” zone of the DISC-based color model. Yellow is often described as the spark of innovation and collaboration. People like me thrive in group settings and bring enthusiastic, creative, and energetic traits to the table.The results were not a surprise to me because I\'ve had this personality my whole life - and it’s been a driving force throughout my digital marketing career. When I combine the collaboration mindset with core skills, I thrive in my work. Whether I’m asking questions, digging into details during investigative mode, educating stakeholders on learnings for insightful business impact or exploring company products and AI tools, I’m activating my collaboration superpower. These moments build strong relationships and keep my yellow energy growing.If you value insight-driven marketing and energized teamwork, let’s start a conversation that matters.KEY SKILLSIntegrated Marketing Strategy | Paid Media Campaigns | Project Management | Cross-Functional Leadership | Digital Performance Optimization | Stakeholder Influence | Agile Execution | Audience Segmentation | Reporting & Analytics | Campaign Management | Martech Collaboration | Strategic Planning | Budget Oversight | Event Marketing | AI

Experience

1. Sr Integrated Marketing Consultant

   Simplicity Consulting

   Feb 2026 — Present · Seattle, WA, US

   Supporting Customer Campaigns team and Product Marketing for Microsoft B2B by aligning administration and operations through project management. Providing guidance in ABM and lead gen strategy and content in partnership with paid media team.

Education

• Grady College of Journalism and Mass Communication, University of Georgia

  Bachelor of Arts in Journalism, Advertising

  1999 — 2003