Soniya Agrawal
Head of Brand & Content @Cashfree Payments
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WORK HISTORY
Head of Brand & Content @Cashfree Payments
EDUCATION
Delhi Public School - India
High School Diploma, Business/Commerce, General
Indian School of Business and Finance
Post graduation Diploma, Management
Mumbai University Mumbai
Bachelor’s Degree, Business/Commerce, General
Indian Institute of Management, Kozhikode
eMDP, Marketing, Analytics and Sales
ABOUT SONIYA AGRAWAL
I\'m not just in the business of storytelling- I\'m in the business of story-selling. As the Brand & ; Communications lead with over 8 years of experience, I’ve built a career on transforming creativity into commercial outcomes. With a deep understanding of brand voice, market positioning, and audience behavior, I’ve driven ₹5Cr+ in PR AVE, ₹8Cr+ in ARR via high-impact events, and over 25Mn+ impressions through cross-channel content strategy.What sets me apart is my eccentric thought process, and wacky albeit strategic approach:→ I don’t follow trends—I spark them.→ I don’t just build narratives—I embed them into growth engines.→ I don’t create for algorithms—I craft for attention and action.From writing content (as I started; 12Mn+ impressions and counting), to creating thumb-stopping videos and campaigns that live rent-free in people’s minds, I bring a unique blend of sharp positioning, emotional storytelling, and relentless execution. From creating a robust lead pipeline via specifically curated events, I have driven over 8Cr+ ARR at a minuscule cost. By understanding Media, its nuances and the importance of story angles, I have garnered over 5Cr worth of AVE via PR stories, data-rich reports, industry opinions and more.I also manage and mentor a high-performing 7-member team, driving initiatives across PR, influencer, social, content, and creative functions. And occasionally, I channel my inner content creator and become the face of some of the videos (you\'ll see it often) Whether it\'s a moment marketing campaign, an international launch event, or a founder’s personal brand strategy, I approach every brief with curiosity, clarity, and creativity. My toolkit includes everything from GPT, Gamma, Perplexity, HeyGen, Eleven Labs, Midjourney, Hootsuite, Lovable, Salesforce, Planhat, to human instinct and consumer insight.So if you\'re looking for someone who builds brand love and brand lift—let’s connect.
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