Sonique Ziebart

WORK HISTORY

EDUCATION

ABOUT SONIQUE ZIEBART

Marketing, Shopping & Fashion – My Passion, My Career! Bringing together creativity, strategic marketing, and the allure of branding—I’m passionate about crafting unique experiences in the world of retail and beyond! I hold a Master of Arts in Marketing Management from IU Internationale Hochschule, which I proudly completed with a final grade of 1.6, further enhancing my expertise after earning my Bachelor of Arts in Economics with a focus on Fashion Management from BBW Hochschule Berlin, graduating with a 1.34. My academic journey has provided me with a deep understanding of consumer behavior, branding, and market strategy—essential tools for driving success in the retail industry. I am a Marketing Specialist at ALEXA Shopping Center Berlin, part of Sonae Sierra, where I bring creative marketing concepts to life, manage exciting campaigns, and contribute to enhancing the shopping experience for our visitors. From brand partnerships to event planning and social media management, I thrive in the dynamic environment of retail marketing. My previous experience includes working in social media & performance marketing at Deutsche Bahn and interning in Brand Management & PR at fashion designer Marcel Ostertag, where I gained hands-on experience in influencer collaborations, e-commerce, and strategic brand positioning. Beyond my professional roles, I have co-developed a podcast that informs and inspires, and I have led university projects in forecasting analysis and strategic marketing planning, delivering data-driven insights that fuel business growth. Certified in Google Ads and Analytics, I excel at performance-driven marketing strategies, combining creativity with data to optimize campaigns and achieve business objectives. My passion lies in social media marketing, performance analysis, and content creation—turning ideas into impactful results.\'.