Sonika Rao
Deputy Director - Growth & Marketing @ Myntra | IIMC | Ex- Flipkart | ET
- Role
- Deputy Director at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sonika Rao
Growth & Marketing Professional | E-commerce Strategist | Topline DriverWith over 6 years of experience in accelerating growth and maximizing revenue for leading e-commerce platforms, I specialize in crafting and executing strategies that drive topline results. Currently, I\'m part of the Central Projects team at Myntra, where I lead key initiatives focused on Demand Shaping, Revenue Generation, 0 - 1 Growth Hacking, Campaigns & Activations, and Customer Engagement.My expertise lies in designing and implementing high-impact holistic campaigns that not only elevate brand presence but also directly contribute to revenue & customer growth. I\'m passionate about leveraging data-driven insights and creative 360 degree approaches to unlock new growth opportunities.
Experience
Deputy Director
Apr 2025 — Present
Education
Indian Institute of Management, Calcutta
Master of Business Administration - MBA
2017 — 2019
M.E.S College of Arts, Science and Commerce, Malleshwaram, Bangalore-3
High School
2009 — 2011
PES University
Bachelor of Engineering - BE, Information Science and Engineering
2011 — 2015
Indian Institute of Management, Calcutta
Master of Business Administration - MBA, Strategy & Marketing
Skills
- R
- Opencv
- Html
- Microsoft Excel
- Slide Decks
- Algorithms
- Python
- Mysql
- Data Analysis
- Business Analytics
- Sas Programming
- Javascript
- C
- Programming
- Analytical Skills
- Java
- Executive Presentation Development
- Statistics
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