Sonica Arora Daniel
Vice President & Head of Experiential Marketing, StoneX Global ; Ex–DLF | JWT | The Times of India.Specialist in IP Marketing, OTT Docu-series & Brand Campaigns | Integrated Marketing
- Role
- Vice President at StoneX Global
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sonica Arora Daniel
I don’t build brands as campaigns; I build them as cultures. With 15+ years across interior design, sales, advertising and marketing & PR, I bring clarity of vision, precision in execution, and a deep belief that brands must be felt before they are seen. I believe brands are built not merely through campaigns, but through story, emotion, and meaning. My work spans IP marketing, OTT docuseries, integrated launches, and curated brand experiences, creating moments that endure long after the spotlight fades. Having worked across interiors, advertising and retail, I think in spaces, stories, and human journeys, bringing depth, clarity, and powerful visualization to every brand I build. Currently, as VP – Marketing at StoneX Global, I drive culture led luxury storytelling. Previously at DLF, I launched COMMONS, one of India’s most successful destination led F&B launches. I’m also a mother and people first leader, known for building high performing teams, navigating complexity with empathy, and turning vision into seamless execution.
Experience
Vice President
Feb 2024 — Present · IN
Led all marketing efforts at Stonex, overseeing strategic planning and campaign execution for brand awareness and growth, including \'Imprint on Time\' with marquee architects in India, as well as a Coffee Table Book and Videocast with leading publishers in both the Indian and international markets.
Education
Indian School of Business
Course, Digital Communication and Media Multimedia
2019 — 2019
Times School of Marketing
PGDMM, Marketing and Avertising
2005 — 2006
Delhi University
Bachelor's degree, Business/Commerce, General
1999 — 2002
Skills
- Marketing Research
- Art Direction
- Strategic Planning
- Market Research
- Integrated Marketing
- Outdoor Advertising
- Creative Direction
- Advertising
- Media Planning
- Brand Management
- Marketing Strategy
- Marketing
- Business Development
- Digital Marketing
- Crm
- Management
- Strategic Communications
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