Sonia Tessaro
Marketing Specialist @Waterloo Undergraduate Student Association Wusa
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WORK HISTORY
Marketing Specialist @Waterloo Undergraduate Student Association Wusa
Waterloo, ON, CA
As a Marketing Specialist at WUSA, I lead strategic marketing initiatives to boost student engagement and awareness. Key responsibilities include-Coordinating marketing efforts for events and services to drive engagement and meet organizational goals-Supporting inclusive programs and initiatives across campus alongside the services and events team-Leading marketing campaigns for major events like Welcome Week, reaching students in Fall 2024-Collaborating with the social media team to develop cohesive content and ensure brand consistency for events and services I support-Managing print and digital promotions, ensuring alignment with overall marketing goals-Updating event content through WordPress to keep information current and accessible-Collaborating with internal teams to implement marketing plans, manage part-time staff, and oversee budgets-Managing relationships with external vendors for printing to ensure timely, quality deliverables-Conducting market research to inform strategic decisions and optimize initiatives-Mentoring part-time staff through training, feedback, and skill-building opportunities.I am skilled in strategic planning, project management, and relationship-building, always seeking innovative solutions to enhance the student experience.
EDUCATION
Ryerson University
Bachelor of Commerce - BCom
George Brown College
Diploma
George Brown College
Certificate
Schulich Executive Education Centre (SEEC)
Certificate
Canadian Management Centre
Certificate
SKILLS
ABOUT SONIA TESSARO
I am goal-focused professional with national and local program experience combined with strong interpersonal and relationship-building skills. I have expertise working on multiple complex projects simultaneously, leveraging adaptability, organization, efficiency, and attention to detail for team success. I have been recognized throughout my career for maintaining open communication with stakeholders and managers in order to build consensus, trust, and confidence in outcomes. I take pride in the fact that I consistently meet and exceed business objectives and targets.Expertise includes:Marketing Strategy | Corporate Communications | Brand BuildingProject and Event Management | Stakeholder Engagement
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