Sonia Rainville
Creative Director @Stensul
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WORK HISTORY
Creative Director @Stensul
NY, US
EDUCATION
LISAA - L'Institut Supérieur des Arts Appliqués.
Bachelor's Degree, Visual Communication Design
Lycee Gabriel Guist'hau
Highschool, Literary Baccalaureate
Nantes Université
DEUG, Languages and Business (French, English, Chinese)
SKILLS
ABOUT SONIA RAINVILLE
Leading Ericsson - Emodo\'s creative frontier, my role as Creative Director and UI/UX Lead fuses strategic vision with user interface design expertise. With a career dedicated to brand transformation and digital ad campaign success, my work aligns creative initiatives with business objectives and enhances customer journeys. The results are data-driven, impactful brand presences that resonate in a dynamic market.My recent achievements include orchestrating a brand overhaul and spearheading the strategic design of digital ad campaigns, harnessing the power of insights to optimize user experiences. Collaborating with cross-functional teams, we\'ve crafted compelling narratives that amplify our brand voice. With a commitment to innovation and a penchant for meticulous UI/UX design, I continue to drive growth and elevate user experiences for Emodo.Key Accomplishments:• Spearheaded comprehensive rebranding initiatives, elevating brand recognition and driving market share growth.• Managed and mentored high-performing design teams, ensuring cohesive and impactful design strategies across diverse platforms.• Led the successful development and launch of a DSP (Demand Side Platform) from inception, streamlining workflows and optimizing the user experience.• Developed and executed successful global marketing campaigns, demonstrating a deep understanding of diverse audiences and cultural nuances.Core Expertise:• Creative Direction: Brand strategy, visual identity, campaign development, content marketing, event design.• UI/UX Design: Wireframing, prototyping, user research, information architecture, interaction design, design systems.• Leadership & Management: Team building, mentorship, project management, budget management, vendor relations.• Marketing & Communications: Digital marketing, social media campaigns, content strategy, storytelling.Passionate about creating user-centered experiences that deliver results. Let\'s connect to discuss how my skills and experience can help elevate your brand.Portfolio: soniarainville.com
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