Sonia Martinez
Director Of Partnerships @ Essence | Sales, Branding, New Media
- Role
- Director of Partnerships - Auto, Beauty, Finance and Insurance Verticals at Essence Communications Inc
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Sonia Martinez
As the Director of Partnerships at Essence Communications Inc, I leverage my 20+ years of experience in brand strategy, digital media sales, and multicultural marketing to create innovative and impactful solutions for clients across various verticals. I hold an MBA in Advertising and Marketing, a BA in Psychology and Spanish Literature, and a certification in Aromatherapy from Aromahead Institute. I lead a team of six professionals and manage a book of business worth $20M, achieving a 200% year-over-year increase in sales revenue. I also developed and expanded the Auto, Beauty, Finance, and Insurance verticals, breaking over $10M in new business. I am passionate about driving transformation and growth for Essence and its partners, as well as empowering my team and myself with the healing benefits of herbs and essential oils.
Experience
Director of Partnerships - Auto, Beauty, Finance and Insurance Verticals
Feb 2021 — Present · New York, NY, US
Proficient at breaking new business. Leading development of strategic custom client solutions inclusive of custom content, editorial sponsorships, direct and programmatic digital media, event sponsorships and print media. Empathetic leader with the vision to drive transformation and motivate teams to propel business growth. Successful over delivery on goals with a 200% Y-O-Y increase in sales equating to $14M net revenue. Leading three Marketing Managers and three Account Managers across book of business. Developed the Auto, Beauty, Financial and Insurance verticals breaking over $10 Million in new business. Formulating innovative multi-platform packages that increased sponsorship by 50%+. Reporting to CRO.
Education
Baruch College
MBA, Advertising and Marketing
Aromahead Institute
Aromatherapy Certification, Aromatherapy, Certified
Cornell University
BA, Psychology/Spanish Lit Double Major
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