Soni Ambesh

Experience

1. Senior Search Engine Optimization

   Techjockey.Com

   Apr 2018 — Present

   Define requirements, tasks, and resources associated to SEO strategy* Manage and execute implementation of SEO strategy* Communication with team, and management on strategy/project development, timelines, and results* Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages* Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific* Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)* To managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.* Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)* Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies* Work with the development team to ensure SEO best practices are properly implemented on newly developed code* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Paid * To manage all SEM campaigns on Google in order to maximize ROI.* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns * Track, report, and analyze website analytics and PPC initiatives and campaigns* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.* Optimizing copy and landing pages for search engine marketing* Performing ongoing keyword research including discovery and expansion of keyword opportunities* Research and analyze competitor advertising links * Optimize Facebook Campaign

Education

• Uttar Pradesh Technical University

  Bachelor's degree

  2009 — 2013