Sonia Kumar

Experience

1. Director, Brand Engagement

   Ddb Mudra Group

   Dec 2021 — Present · Mumbai, IN

   Driven the integrated (digital + mainline) communication mandate for McDonald’s West + South India; creating & executing multi-channel marketing plans that align with business objectives, including digital, social media, retail touchpoints, OOH, business driver apps, avtivations, media disruptions and much more2. Partnered with the clients in development of a holistic marketing brief, Insights, KPI’s setting, research and 360 degrees campaign planning3. Ensuring a planned execution for brand, product & celebrity led campaigns along with smooth cross functional working across the account management, creative, strategy and studio departments.4. Driven aggressive digital strategies & processes across their app business (MyMcDonald’s + McDelivery), social, performance & in store touch points, thereby strengthening day to day workings with learnings across the brand + business5. Responsible for driving revenues + incentives over and above the retainer cost. Achieved 1 cr + revenue target in 2022,2023 & 2024 for the brand consistently.6. Digital Lead for Piramal Brands; Lacto Calamine, I-Woman & Littles

Education

• Symbiosis Institute Of Media And Communication, Pune

  Master of Business Administration (M.B.A.)

  2014 — 2016

• Shri Ram College of Commerce

  Bachelor's Degree

  2010 — 2013

Skills

• Marketing Communications
• Market Research
• Online Social Networking
• Research
• Public Speaking
• Windows
• Marketing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• English
• Microsoft Office
• Account Planning
• Advertising
• New Business Development
• Photoshop
• Customer Service
• Outlook
• Microsoft Word
• Teaching
• Social Media