Sonia Gill
Product Marketing Manager, Mass Acquistion @BMO
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WORK HISTORY
Product Marketing Manager, Mass Acquistion @BMO
Toronto, ON, CA
Lead strategic roadmap for national campaign launches for the Banks largest acquisition portfolio through end-to-end planning; including brief development, data analysis, stakeholder management, consumer research, paid media optimization and A/B testing.• Consistently surpass acquisition targets for 3 years in a row.• Collaborate with various internal and external stakeholders.• Conduct weekly, monthly, and quarterly reports to assess performance, business growth, and opportunities to scale.• Identify new processes and innovations for business growth, including decreasing workflow times by 54% and saving $60k per quarter on creative production by onboarding a new creative vendor.• Provide insights to management by sourcing, analyzing and integrating customer, competitive, environmental, market and business data to identify potential marketing opportunities, while assessing expected return on investment. • Received internal marketing spotlight award twice and proactively involved in internal volunteer activities.
EDUCATION
The University of Winnipeg
Bachelor of Business Administration - BBA
ABOUT SONIA GILL
Accomplished marketer with a proven track record in multi-channel campaign execution, conversion rate optimization, stakeholder management, consumer research, data analysis, and brand strategy.I also embrace my passion for marketing and strive to elevate my skills outside of the office. I have completed the American Marketing Association’s Career Accelerator Mentorship Program. Previously, I volunteered as a marketing manager for a local technology nonprofit and sat on the board of the International Association of Business Communicators.
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