Sonia Ghazali
Director, User Research at Liberty Mutual Insurance | Driving Product Innovation Through Data-Driven Insights
- Role
- Director, User Research at Liberty Mutual Insurance
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Sonia Ghazali
AGILE. CREATIVE. ENTHUSIASTICI’m a dual-strength UX Research Leader and Product Strategist with over 10 years of experience driving insight-led innovation across B2B, enterprise, and AI-powered platforms. With a background in research ops, user psychology, and agile product development, I specialize in connecting the dots between user needs and business outcomes.As a Certified Scrum Product Owner (CSPO®) and NN/g UXC, I’ve guided product teams through discovery, experimentation, and strategic planning — from defining product visions to shaping roadmaps and validating solutions. I’ve delivered measurable results, like improving DevEx incident response by 20% and securing $800K+ in research-backed initiatives.I thrive in cross-functional teams, partnering with engineers, data scientists, designers, and executives to launch inclusive, user-centered products. My superpower lies in transforming complex insights into product opportunities and empowering teams to iterate with clarity and confidence.I’m currently exploring product management and research leadership roles that blend strategic ownership with continuous discovery.Certification: • Applied Generative AI Specialization (Purdue University | Expected June 2025)• Certified Scrum Product Owner (CSPO®)-(Scrum Alliance) • UX Experience -Research & Interaction Design Specialty (NNG)• UX Strategy (The Team W)
Experience
Director, User Research
Jun 2025 — Present
Leading research for the Claims - Employee Experience, focusing on improving the tools that support claim management.
Education
Savannah College of Art and Design
Master of Arts (M.A.), Design Management
2012 — 2013
National College of Arts
Bachelor of Architecture (B.Arch), Architectural
2005 — 2010
Skills
- Adobe Creative Suite
- Architectural Design
- Design Management
- Brand Development
- User Experience Design
- User Interface Design
- Service Design
- Graphic Design
- User Experience
- Illustrator
- Data Visualization
- Brand Development Strategy
- Personas
- Microsoft Office
- Web Design
- Group Communication
- Design Thinking
- User Journeys
- Sketching
- Wireframing
- Creative Problem Solving
- Event Management
- Indesign
- Architecture
- Space Planning
- Adobe Photoshop
- Interaction Design
- Product Design
- Diagramming
- Concept Development
- Rendering
- Interior Design
- Ethnography
- User-Centered Design
- Design Research
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