Sonia Dasgupta
Digital Strategy & News Leader | Social Media, Analytics & Audience Growth | Driving Engagement, Brand Visibility & Impact
- Role
- Manager of Content and Coverage at KPRC 2
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Sonia Dasgupta
I’m an award-winning storyteller at heart and a strategist by training and I’ve spent my career helping organizations communicate clearly, authentically, and with purpose.For more than a decade, I’ve led communications and digital teams inside some of the country’s most demanding news environments. Whether guiding a newsroom through a breaking national story or shaping digital strategy for a major brand moment, I focus on creating content and messages that truly connect with people.My approach blends narrative craft with analytics: I believe great communications start with a strong story, but they succeed when informed by audience insight and real data. I’ve built cross-platform content strategies, developed social campaigns, coached executives and talent, and led teams through high-pressure, high-visibility moments always with clarity, empathy, and intention.I’m especially passionate about helping organizations find their voice, tell compelling stories, and translate complex ideas into content that feels human. I love bringing structure to chaos, building workflows that lift teams up, and creating communications that drive trust, loyalty, and action.I’m exploring roles in strategic communications, PR, brand storytelling, social media, audience engagement, and digital strategy spaces where I can amplify meaningful work through powerful storytelling and thoughtful communication.
Experience
Manager of Content and Coverage
Feb 2026 — Present · Houston, TX, US
Overseeing investigations, weather and sports coverage with Houston’s NBC affiliate.
Education
Columbia University - Graduate School of Journalism
Master's of Science, Journalism in Digital Media
2009 — 2010
University of Delaware
Bachelor of Arts and Science, English and Communications; Journalism and Mass Communications
2003 — 2007
Skills
- Storytelling
- Digital Media
- Content Strategy
- Community Engagement
- Copy Editing
- Publishing
- SEO
- Digital Marketing
- Editing
- Feature Articles
- Wordpress
- Widgets
- Cms
- Imovie
- Audacity
- Investigative Reporting
- Content Management
- Hyperlocal
- News Writing
- Digital Strategy
- Bengali
- Newspapers
- Community Journalism
- Online Journalism
- Ap Style
- Management
- Growth Hacking
- Storify
- New Media
- Breaking News
- Web Content Management
- Photography
- Final Cut Pro
- Journalism
- Web Content
- Html
- Google Analytics
- Photoshop
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