Sonia C.
Events Manager - Global Events @Cisco
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WORK HISTORY
Events Manager - Global Events @Cisco
Montreal, QC, CA
Following Cisco’s acquisition of Accedian, I drive event strategy and execution, leveraging previous experience as Global Events Manager to deliver high-impact regional and global events. Plan and execute conferences, customer and partner programs, and tradeshows annually, generating significant pipeline and business opportunities. Collaborate with Sales, Marketing, and brand strategy teams to maximize engagement, increasing event attendance year-over-year. Analyze event ROI and metrics, using insights to optimize future programs and improve business impact. Manage event budgets, ensuring seamless execution on time and within allocated resources. Represent Cisco at events, maintaining consistent brand standards and high-quality attendee experiences.
EDUCATION
Concordia University
Bachelor of Arts, Major Sociology
McGill University
Diploma in Management
Vanier College
DEC, Social Science
ABOUT SONIA C.
Experienced Global Events and Marketing Manager with a passion for new technologies and creating unforgettable corporate event experiences worldwide. With over fifteen years in the industry, I excel in strategic planning, project management, and overseeing event execution from start to finish. My expertise includes using SaaS tools for efficient event planning and execution, leveraging CRM systems, email marketing platforms, and project management tools to track and optimize ROI.I have a strong focus on managing international events and the ability to seamlessly adapt to diverse regions. I oversee a range of key events, including large-scale conferences, strategic sales meetings, and partner and customer summits, handling all aspects from logistics and budgeting to coordinating with cross-functional teams, researching suppliers and venues, negotiating contracts, and managing vendor relationships to create successful and engaging programs.Known for building strong industry partnerships and staying ahead of trends, I’m always looking for innovative ways to enhance event experiences. Whether using advanced analytics to measure event success or incorporating the latest tech trends, I bring energy, creativity, and precision to every project.
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