Sonia Acosta

WORK HISTORY

EDUCATION

SKILLS

ABOUT SONIA ACOSTA

There are many writers and marketers out there, but there is only one Sonia. And that\'s not ego, it\'s confidence! I am an expert in branded messaging development and management, and I use that expertise to solve complex business problems through engaging, high-quality, branded copy that is always on-voice and never off-brand. In fact, my colleagues often ask me to \"Sonia-fy\" things! Beyond that, I am a seasoned, dynamic, well-rounded, and bilingual/ bicultural (Spanish/Latinx) marketer with an always-firm grasp on the bigger picture and creating an optimal user experience through meaningful storytelling in both English and Spanish. Because telling a great story that inspires action is about far more than words; it’s about creating value. I have an academic background in Advertising, Mass Communication and Journalism, and Business. Professionally, my experience ranges from for-profit and non-profit to start-up environments in various industries including software and hardware, human capital and recruiting, transportation, and local and national programming for youth and adults.I LOVE what I do, and I find a new and exciting challenge in it every day. I am versatile, flexible, and highly resourceful. I learn quickly and adapt even faster to evolve right along with the needs of the organizations and the customers I serve. Further, my positive attitude and passion for motivating others enables me to be successful in a variety of settings—helping to bring people together to accomplish common goals even in the presence of conflict. I have excellent interpersonal skills, and wholeheartedly believe in and champion the indispensable business value of strong emotional intelligence. Trust me. It gets things done!Please feel free to connect with me. I’m always ready to chat. SPECIALTIES: Digital and print brand content strategy, development and management, product messaging, marketing communications, marketing project management, brand management, brand voice, creative direction, translation and transculturation (English to Spanish & vice versa).COMPUTER SKILLS: Canva, Figma, Microsoft Office, Adobe Experience Manager, Jira; Asana; and Wrike Project Management, Constant Contact, Vertical Response, Exact Target, Silverpop, ExpressionEngine CMS, Drupal CMS, Radian 6, Soundslides, Camtasia Studio, Audacity, intermediate HTML.