Sonia Whitehead

Head of Research @BBC Media Action

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2015 — Present

Head of Research @BBC Media Action

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This role is head of the research team • Oversee resourcing and budgets for research department• Build capacity of researchers to generate insights to design communications • Lead research input on proposals representing research in project development including designing research for key multi country projects for key donors e.g. Gates, UNICEF, Welcome Trust, CIFF, DFID• Lead researcher on key pieces of work where design research, analyse and disseminate work• Determine training needs and capacity building priorities for research team and ensure processes are rolled out across teams• Managed and designed an open source data portal http://dataportal.bbcmediaaction.org/site/

EDUCATION

1993 — 1995

Alleyns School

Psychology Bsc, A levels - Social Biology, Geography, French

1996 — 1998

University of Southampton

Bachelor of Science (B.Sc.), Psychology

SKILLS

Focus GroupsQuestionnaire DesignResearch DesignQualitative ResearchSurvey DesignConsumer BehaviourSegmentationQuantitative ResearchMarketing ResearchCustomer InsightMedia ResearchResearch

ABOUT SONIA WHITEHEAD

Head of Research at BBC Media Action

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Sonia Whitehead — Head of Research at BBC Media Action in London, GB | Unifers