Sonia Topiwala

About Sonia Topiwala

Driving Media SalesFueling Success: As a founding member of eBay\'s Digital Media Sales team, I ignited explosive revenue growth, consistently exceeding targets like 132%, 122%, and a whopping 181% over three consecutive years (20••••23)Forge Partnerships, Fuel Growth: I didn\'t just secure deals; I built lasting partnerships with industry giants like Visa, Chase, and Verizon, propelling over $11 million in net-new media revenue.Recognition of Excellence: My efforts were not unnoticed, earning eBay\'s Top Ad Sales Seller Award multiple times and a nomination for Women in Leadership, while also representing eBay\'s prowess at major industry events.Mastery in Sales Strategy and Execution:Crafting Winning Strategies: I thrive on developing intricate go-to-market plans, optimizing performance across leading DSPs like DV360, TTD, and Verizon, and ensuring seamless collaboration across diverse teams.Leading with Passion: Leading nationwide teams, I bring a contagious energy, rallying colleagues from product, pricing, marketing, insights, CSMs, Campaign management, creative and deal desk divisions to align efforts and drive tangible results.Delivering Client Delight: Business Reviews and Weekly calls weren\'t just meetings; they were opportunities to wow clients with persuasive upsell/cross-sell proposals, driving satisfaction and fostering long-term partnerships.Unwavering Commitment to Growth and Vision:Fueling My Drive: Armed with an MBA in Strategy & Finance, I\'m not just a salesperson; I\'m a strategic thinker, continuously seeking new challenges and avenues for growth.Voice of Authority: Whether representing eBay at major industry events or influencing conversations, I bring an infectious enthusiasm and depth of knowledge that leave lasting impressions.Analytical Powerhouse: Pursuing a Chartered Financial Analyst (CFA) certification, I blend hands-on experience with a keen analytical mind, ensuring decisions are backed by data-driven insights.Key Contacts and Industry Expertise:Building Bridges: With contacts in the West Coast at HP, T-Mobile, Microsoft, Intuit, and Symantec, I\'ve fostered valuable relationships that have fueled business growth and opened doors to new opportunities.Industry Insight: With a deep understanding of Finance, Tech, and B2B verticals, coupled with connections at Visa, Chase, Amex, Quicken Loans, Fidelity, Citi, and Ally and their agency partners I bring unparalleled industry knowledge and a network that spans key players like HP, Dell, Asus, Intuit, and Adobe.

Experience

1. Brand Development Lead for North America

   eBay

   Nov 2024 — Present · San Francisco, CA, US

Education

• HR College of Commerce and Economics

  Bachelor of Commerce (B.Com.), Banking

• University of California, Berkeley, Haas School of Business

  High-Impact Leadership, Organizational Leadership

  2017 — 2017

• CFA Institute

  CFA Level III

  2008 — 2010

• Indian School of Business

  Master of Business Administration - MBA, Strategy & Finance

  2011 — 2012

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Corporate Finance
• Finance
• Financial Modeling
• Management Consulting
• Mergers & Acquisitions
• Entrepreneurship
• Program Management
• Business Planning
• Market Research
• Strategic Planning
• Team Management
• Marketing
• Strategy
• E-Commerce
• Negotiation
• Business Intelligence
• Business Valuation
• Competitive Analysis
• Private Equity
• Start-Ups
• Key Account Management
• Category Management
• Training
• New Business Development
• Business Development
• Analysis
• Product Management
• Analytics
• Business Strategy
• Management
• Consulting
• Business Modeling
• Business Process Improvement
• Go-to-Market Strategy
• Strategic Partnerships
• Financial Analysis
• Leadership
• Crm