Sonia Symoom
Principal @Coquille Creative
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WORK HISTORY
Principal @Coquille Creative
My principal vehicle for hospitality and experience development. I take on select projects where I can apply an end-to-end eye; from concepting to team placement and go-to-market.Project Black Sheep, Vancouver: Currently, building a tasting menu restaurant and martini bar. Launching late 2026.Project Cardón, Baja California Sur: A boutique landscape hotel on 10 acres of Cardón forest in La Ventana. Currently in pre-construction and in our equity raise.Lardo, Toronto: Became a partner and led the repositioning and re-launch from Italian neighborhood grocer to intimate wine bar and group dining destination. Brand, positioning,
EDUCATION
Smith School of Business at Queen's University
Bachelor of Commerce (B.Com.)
ABOUT SONIA SYMOOM
I concept, design and launch hospitality experiences with a distinct sense of place; online and in the physical world. I\'m the General Partner on a boutique landscape hotel in Mexico and a partner on restaurants in Toronto and Vancouver.The background is a decade of product and marketing across commerce at scale, boutique hospitality, and personal leverage for high-performance executives (Shopify, Life House, Athena). The through-line across all three: understanding audiences, designing differentiated experiences, and bringing them to market.Based between Vancouver, Canada and Baja California Sur, Mexico. Reach out at
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