Sonia Serrao

About Sonia Serrao

Marketing leader with over 20 years of B2C and B2B experience driving growth and innovation in turnaround, and rapid change environments across diverse industries including flooring, logistics, fast-moving consumer goods and personal computers. Track record of applying entrepreneurial spirit to drive new and recurring revenue through solutions rooted in customer insights and building high-performing teams. Recipient of over 100 marketing awards including the “Woman of Worth” 2021 award by CMO Global & World Women Leadership Congress. AREAS OF EXPERTISEMarketing & Brand strategy : Developing and optimizing marketing strategies and plans to deliver on business objectives. Building strategies for brand/product launches and re-launches. Developing brand/product value propositions based on customer, competitor, and channel insights. Leveraging analytics to optimize the marketing mix and maximize marketing return on investmentIntegrated Marketing solutions : Orchestrating collaboration across creative, media, digital, event management, and public relations internal teams and external agencies to seamlessly integrate and optimize the entire marketing ecosystemMarketing Leadership: Building, leading, and managing high-performance integrated marketing teams. Bridging capability gaps across digital marketing, global ®ional launches, content development, insights mining through market research, performance marketing, marketing automation, website development & management, social media marketing, tradeshows, customer events, sampling, marketing operations & project management

Experience

1. Vice President, Brand Marketing

   Tarkett

   Nov 2023 — Present · Atlanta, GA, US

   Part of the Senior Leadership Team (SLT), reporting to the CEO, leading the marketing strategy, planning, development, and implementation for Tarkett North America’s commercial division • Responsibilities include annual marketing strategy, brand strategy, market research & analytics, integrated marketing campaigns, website management, visualizer tools, digital marketing, social media, marketing automation, lead monetization, content strategy & development, advertising, public relations, trade shows, customer experiences and sales enablement

Education

• Columbia Business School

  Digital Marketing

• Jesus and Mary College (JMC), Delhi

  Bachelor's degree, Business Administration and Management, General

  1992 — 1995

• FORE School of Management, New Delhi

  Master of Business Administration - MBA

  1995 — 1997

Skills

• Enterprise Software
• Product Marketing
• Strategy
• Fmcg
• Product Launch
• Leadership
• Segmentation
• Integrated Marketing
• Demand Generation
• Marketing
• Marketing Management
• Strategic Planning
• Management
• Media Planning
• Analytics
• Public Relations
• Market Planning
• Project Planning
• Brand Management
• Marketing Strategy
• Competitive Analysis
• Start-Ups
• Crm
• Project Management
• Market Research
• Training
• New Business Development