Sonia Oblitey
Brand Daydreamer - Visualizing the Potential and Possibilities of Brands | Black Women Marketer 2022 Nominee | Business Insider\'s 2021 Marketers To Watch
- Role
- Senior Director Brand Marketing at Match Group
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sonia Oblitey
Sonia is a highly accomplished and respected brand marketing leader with over 19 years of experience in launching and positioning brands in emerging and priority markets globally. Her energetic and engaging style, strategic mindset, and exceptional leadership skills have earned her a reputation as an industry pioneer and thought leader. As the Senior Director of Brand Marketing at OkCupid, Sonia has achieved unparalleled success, doubling revenue in several international markets, growing sales, and establishing a high-performing international marketing team. Previously, Sonia worked for Fortune 500 companies including Estée Lauder and Walgreens Boots Alliance. During her 7+ years at Estée Lauder, she launched high-profile fragrances for designer powerhouses, Michael Kors and Tommy Hilfiger, which delivered over $80M in retail sales. While at Walgreens Boots Alliance, Sonia identified opportunities to create strategic partnerships and brand acquisitions, which combined are projected to deliver $150M in new revenues. With her proven expertise in strategic planning, brand positioning, and developing detailed consumer profiles, Sonia is a game-changing leader with a passion for innovation, and her exceptional track record speaks for itself. Sonia is an invaluable asset to any team, and her dedication and expertise will undoubtedly make an immediate impact on any organization fortunate enough to have her on board.
Experience
Senior Director Brand Marketing
Jun 2023 — Present
Education
Fashion Institute of Technology
Masters of Professional Studies, Marketing and Management
2004 — 2006
Penn State University
Bachelor of Science, Marketing
1996 — 2000
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.