Sonia Misak
Consumer Insights | Behavioral Science | Brand Strategy | Growth Innovation
- Role
- Founder at Insight Ideas
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sonia Misak
I\'m a global consumer behavior and brand strategy leader, passionate about translating deep human understanding into business growth. Over 20+ years, I’ve partnered with Fortune 500 companies, startups, and disruptors across tech, health & wellness, fashion, beauty, and CPG to unlock opportunities through insights, behavioral science, and innovation.I specialize in designing global insights programs that combine ethnography, psychology, and behavioral economics — delivering strategic clarity for brand positioning, product development, customer experience, and marketing excellence.As a founder, president, and global board director, I’ve built thriving businesses, led diverse teams, and advised C-Suite leaders across 20+ markets. I\'m a firm believer that curiosity, transparency, and flexibility are the keys to great leadership — and that the most powerful strategies always begin with the human story.Currently, I lead Insight & Ideas, a boutique consultancy dedicated to agile, impactful research and brand strategy. My mission is simple: to help brands grow smarter, faster, and with more heart. Areas of Expertise:* Qualitative research, design, moderating, analysis* Consumer Insights & Behavioral Research* Brand & Portfolio Strategy* Product UXR & Innovation Research* Growth Acceleration & Audience Segmentation* Trends & Futures Strategy* Team Building & Cross-Functional Leadership* Global Market Research | Multi-market Project Leadership
Experience
Founder
Jan 2025 — Present · Brooklyn, NY, US
Insight & Ideas is a boutique consultancy dedicated to agile, impactful research and brand strategy. My mission is simple: to help brands grow smarter, faster, and with more heart.
Education
University of London
BSc, Psychology
1985 — 1988
University of Oxford
M.Phil
1989 — 1992
Skills
- Marketing Communications
- Ethnography
- Segmentation
- Focus Groups
- Quantitative Research
- Marketing Research
- Consumer Insight
- Qualitative Research
- Marketing Strategy
- Integrated Marketing
- Advertising Research
- Brand Architecture
- Customer Insight
- Positioning
- Consumer Behaviour
- Brand Equity
- New Business Development
- Entrepreneurship
- Strategy
- Product Innovation
- Market Research
- Strategic Thinking
- Marketing
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