Sonia Joao

Qualitative Research Director @Oxy Insight

London, GB

I’m the Founder & Director of Oxy Insight, a senior-led market research agency delivering commercially focused insight for brands and agencies. I help clients leverage insight to develop products, services, communications and brands by uncovering what audiences and consumers truly need, want and respond to.With 28 years in research, I\'m known for meticulous project management, insight delivery that\'s focused on actionable insights, excellent moderation, and an always-on attitude for my clients. I have a particular interest in collaborating with senior specialists where relevant, for projects that are richer, more holistic and innovative - including semioticians, neuroscientists, educational and child development experts.