Sonia Singh
Helping businesses achieve their business goals through Digital Marketing.
- Role
- Digital Marketing Manager at Digiexcel Services
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Sonia Singh
Highly skilled Digital Marketing professional with 7.9 years of extensive experience in driving brand growth through Google Ads, social media ads, SEO, content marketing, and digital strategy. Passionate about helping brands grow, I specialize in creating data-driven campaigns that enhance visibility and maximize ROI. With a proven track record in developing and executing successful advertising strategies, I leverage creativity and analytics to craft compelling digital experiences that resonate with audiences and achieve business objectives.
Experience
Digital Marketing Manager
Nov 2023 — Present · South Delhi, IN
Strategic Planning and Campaign Management:Developed, implemented, and managed multi-channel digital marketing strategies to enhance brand awareness, customer engagement, and client conversions.Led end-to-end campaign planning, from brainstorming and ideation to execution, monitoring, and reporting.Aligned digital marketing initiatives with clients\' objectives, using data-driven insights to ensure campaigns met KPIs and provided measurable results.Search Engine Optimization (SEO) and Content Marketing:Conducted keyword research, on-page and off-page SEO activities, and implemented best practices to improve organic search rankings and drive traffic to client websites.Developed content strategies to align with SEO goals, coordinating with content creators to produce high-quality, SEO-optimized content that engaged audiences and boosted website authority.Paid Advertising (PPC) and Budget Management:Managed paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn, optimizing for cost-efficiency and maximizing reach and engagement.Analyzed ROI, cost-per-click, and conversion rates, adjusting ad spend and campaign elements to improve results and stay within budget.Social Media Strategy and Engagement:Developed and executed social media strategies to strengthen client brands, increase followers, and boost engagement across platforms including Facebook, Instagram, LinkedIn, and Twitter.Data Analytics and Performance Reporting:Monitored campaign performance through tools like Google Analytics, Google Search Console, and social media insights, identifying trends and making data-driven adjustments to improve results.Client Collaboration and Account Management:Acted as the main point of contact for clients, presenting campaign strategies, progress reports, and actionable insights to ensure transparency and satisfaction.
Education
Lovely Professional University
Bachelor of Technology - BTech
2008 — 2013
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