Songita Banerjee

Founder @Vlivv

New Delhi, IN

What began as press releases, brand mentions, and event coverage has transformed into a dynamic, data-driven dialogue with audiences across platforms. The evolution from traditional public relations to a full-spectrum digital marketing approach isn\'t just about embracing new tools—it\'s about redefining how brands build trust, engage with their communities, and drive growth in real time.This chapter explores how the boundaries between PR, marketing, and digital have blurred. Today’s successful marketers aren’t just storytellers—they’re strategists, analysts, technologists, and community builders. We’ll look at how this shift unfolded, what it means to approach marketing from a truly 360-degree perspective, and why integration is now essential—not optional.