Sonarupa Sinha

About Sonarupa Sinha

From writing Java code at Apple to architecting Nike\'s real-time Streaming infrastructure and Data Marketplace, my career has been a 16-year journey across 7 technology domains, always at the intersection of complex systems and customer impact. Today, as Principal Product Manager for Nike\'s Real-Time Streaming Platform, I own the strategic product roadmap for the Nike Streaming and Stream Processing Platform, a real-time data ecosystem processing 4.3 trillion messages, serving engineers, and powering 40+ Nike platforms across digital commerce, supply chain, retail, and AI/ML. I\'m driving the platform\'s evolution toward AI-ready capabilities including stream processing, GenAI-assisted streaming governance, and intelligent data pipeline management.What I bring that\'s different: I\'ve built products across the full technology stack, from Retail point-of-sale systems and mobile checkout to marketing attribution and clickstream analytics to enterprise streaming and data-mesh infrastructure. This cross-domain fluency means I don\'t just build platforms; I understand the business problems they solve, because I\'ve lived on both sides.Recent impact:Led one of Nike\'s largest platform migrations: 13,500+ streaming resources across 6 business domains, reducing costs by 40%. Launched a net-new Stream Processing Platform from zero to pilot in under a yearAuthored a 3-year strategic Platform Modernization roadmap guiding $7.9M+ in platform investment; Built a customer engagement program: 32+ forums, 10 usability studies, users globallyEarlier career highlights:Increased Marketing ROI by 25% through attribution and deep-linking products supporting Nike\'s $5B digital DTC business.Grew Nike member revenue from $2.2B to $3.2B through Retail POS Member Order History across all geos;Reduced data product creation time from 4 weeks to under 1 week with DataXchange platform;Led WWDC event product management at Apple, adding 10+ sessions over previous yearDomains I\'ve led products in: Real-Time Streaming (Kafka)| Stream Processing | Martech & Attribution | Clickstream Analytics | Data Products & Governance | AI/ML Data Infrastructure |Retail POS & Digital Commerce | Mobile Checkout | Developer ExperienceCore expertise: Platform Product Management | Apache Kafka | Strategic Roadmapping | Customer-Centric Product Development | Cross-Functional Leadership at Scale

Experience

1. Principal Product Manager

   耐克

   Apr 2022 — Present · Portland, OR, US

Education

• Dalmia Public School

  AISSCE, PCMB

• Dharmsinh Desai University

  Bachelor of Engineering (BEng), Computer Engineering

  2005 — 2009

Skills

• Restful Webservices
• Linux
• Hibernate
• Javascript
• Axis2
• Soap
• Maven
• J2ee Application Development
• Servlets
• Core Java
• Xml
• Rest
• Java Enterprise Edition
• Java
• Web Services
• Jboss Application Server
• Unix Shell Scripting
• Oracle
• Unix
• Spring
• Jsp
• Eclipse
• Tomcat
• Spring Framework
• Html
• Hibernate 3.1
• Design Patterns
• Pl/Sql
• Jdbc
• Ant
• Json
• Junit