Sonanki Keshri
Digital Marketing Execution - Chemistry | PHD in Computational and Theoretical Physical Chemistry | IIT Bombay | Computational Chemistry | Theoretical Chemistry
- Role
- Specialist at Merck Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sonanki Keshri
I’m a technical content writer and PhD-trained physical and computational theoretical…
Experience
Specialist
Jul 2025 — Present · Bengaluru, IN
In my role as a Technical Content Writer in the Marketing Communication Team in the Chemistry division at Sigma-Aldrich Chemicals Pvt. Ltd.(Merck Group), I focus on executing data-driven, globally aligned marketing campaigns that enhance the digital presence of our scientific and laboratory product portfolio. Working within the EF-DS-GBBA (Enterprise Functions – Digital Solutions – Global Brand & Business Areas) framework, I collaborate closely with cross-functional teams—including product managers, brand leads, and regulatory experts—to ensure each campaign is impactful, customer-centric, and compliant with industry standards. My work spans SEO and SEM optimization, marketing automation, performance analytics, and scientific content strategy, all aimed at improving visibility, engagement, and lead generation across digital platforms. With a deep appreciation for both scientific communication and digital execution, I strive to bridge the gap between research and reach—enabling scientists worldwide to discover and access the right tools through compelling, data-backed digital experiences.
Education
Vivekananda Mahavidyalaya, Burdwan
Bachelor's Degree, Chemistry
2009 — 2012
Rampurhat Jitendralal Vidyabhaban
XII, Science
2007 — 2009
Indian Institute of Technology, Bombay
Master's degree, Physical Chemistry
2012 — 2017
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