Sonam Sarda
Media & Entertainment Analyst | Media Partners Asia
- Role
- Associate Analyst at Media Partners Asia
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sonam Sarda
I cover India\'s media and entertainment industry as an Associate Analyst at Media Partners Asia (MPA), an independent research and advisory firm. My work spans financial modelling and industry research across India\'s M&E ecosystem, including OTT platform economics, payTV, connected TV, sports media, advertising markets, and emerging content formats. I build market sizing models, analyze platform and content economics, and track how India\'s video landscape is evolving across screens and business models. Before MPA, I spent nearly three years at Guggenheim Partners as an Equity Analyst and covered listed equities at CRISIL. I\'m a Chartered Accountant and MBA (Finance), a background I lean on for the financial and analytical side of my work. I\'m always open to connecting with platform executives, content founders, investors, and researchers working across India\'s media and entertainment space.
Experience
Associate Analyst
Feb 2025 — Present
Produce research and financial analysis across India\'s media and entertainment ecosystem, covering OTT platform economics, payTV, connected TV, sports media, and advertising markets- Build market sizing models and bottom-up financial frameworks to track India\'s evolving video landscape across screens and business models
Education
N. L. Dalmia Institute of Management Studies and Research
Master of Business Administration - MBA, Finance
2018 — 2020
University of Mumbai
Bachelor of Commerce - BCom
2012 — 2015
Skills
- Tax
- Microsoft Excel
- Tax Returns
- Internal Audit
- Accounting
- Financial Reporting
- Auditing
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