Sonam Shah
Emea Marketing Lead, Business Messaging @Meta
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WORK HISTORY
Emea Marketing Lead, Business Messaging @Meta
London, GB
Leading the EMEA marketing strategy and execution for Meta Business Messaging solutions including WhatsApp and Instagram, with a keen focus on partner marketing and enterprise event strategy.Key focus areas include- Strategy Development: Developing and refining a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities- Program Execution: Designing and launching integrated co-marketing campaigns, events, and digital activities with and through partners- Partner Enablement: Developing compelling collateral to ensure partners can effectively articulate the business messaging value proposition- Impact & Optimization: Establishing clear KPIs and robust reporting mechanisms to track, analyze and optimize the performance and ROI of marketing programs. Providing regular insights and recommendations for continuous improvement.
EDUCATION
University of Warwick - Warwick Business School
Bachelor of Science - BS, Digital Innovation & Entrepreneurship
ABOUT SONAM SHAH
Leading the EMEA marketing strategy for Meta Business Messaging platforms including WhatsApp and Instagram, with prior experience at Google and Cisco.
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