Sonal Tibrewala
Marketing Leader | OTT, Entertainment & Media Growth | Brand, Events, & IP | GTM Strategy & Cultural Storytelling
- Role
- Head of Marketing at Enterr10 Television Pvt. Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sonal Tibrewala
I create marketing ecosystems that bring stories, entertainment, and experiences to life—whether launching OTT Originals, scaling music & movie platforms, or transforming events into cultural conversations.A strategic marketing leader with 13+ years of experience in entertainment, OTT, media, and events—specializing in demand generation, brand storytelling, and cultural marketing. My passion lies in creating campaigns and IPs that don’t just promote content, but spark conversations and shape pop culture.Career Highlights-Hungama Digital Media: Scaled Hungama Play & Hungama Music with 25+ Originals & 40+ global titles. Built IPs like Hungama Music Bus & Hungama Music Room, driving sponsorships, artist engagement, and 60% growth in social interactions-Jio Platforms: Positioned JioBrain at global showcases including Mobile World Congress & IMC, blending futuristic tech with storytelling-India Today Group & AU Small Finance Bank: Delivered brand transformations & experiential events—from the India Today Tourism Awards to AU Bank’s nationwide launch campaigns, boosting customer acquisition by 35%.Core Strengths:OTT & Entertainment Marketing · IP & Event Development · Brand & Content Strategy · Demand Generation · Experiential Marketing · Sponsorships & Partnerships · Media Campaigns (ATL/BTL/Digital) · Cultural StorytellingI thrive on building brands and experiences that connect with audiences at scale—from streaming platforms and movie launches to live events and cultural IPs. I’m excited to collaborate with forward-thinking media, entertainment, and event organizations to create the next big cultural moment.
Experience
Head of Marketing
Nov 2025 — Present · Mumbai, IN
Education
Loreto Convent School
Commerce with maths
1995 — 2005
Delhi University
B.A(Prog), Advertising and Sales Promotion
2005 — 2008
Mudra School of Communications, Ahmedabad
PGDM, Communications
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