Sonal Pawa
Senior Product Designer, Monetization @Meta
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WORK HISTORY
Senior Product Designer, Monetization @Meta
London, GB
Designing scalable experiences for Audience Targeting & Management within Meta’s Monetization ecosystemOperating at the intersection of usability, experimentation, and growth across advertiser workflowsEnabling better outcomes through rapid explorations, insight-driven iteration, and systems thinkingPartnering closely with product, engineering, data science, and research to shape long-term strategy for audience discovery, management, and activation
EDUCATION
National Institute of Fashion Technology, India
Bachelor's Degree, Communication Design
Bal Bharati Public School, Noida
PCM - Computer Science
SKILLS
ABOUT SONAL PAWA
With over a decade of experience in product design, I am currently a Senior Product Designer at Meta, contributing to innovative monetization solutions. My expertise in growth and experimental design allows me to craft user-centric products that align with business goals.My mission is to simplify complex technologies into intuitive designs, particularly in the Ad-tech & FinTech domain.
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