Sonal Naik

WORK HISTORY

EDUCATION

SKILLS

ABOUT SONAL NAIK

With over 20 years of experience in business development and marketing, I have recently moved to the public sector as the Special Educational Needs and Disabilities (SEND) Data and Evidence Officer at Luton Borough Council. Here, I\'m involved in managing data for the Department for Education\'s SEND and Alternative Provision Change Programme, which ends in March 2026. I\'m skilled in lead generation, event planning, and proposal writing, using tools like Marketo, Dynamics, and MailChimp to boost marketing efforts. I\'m also good at analysing data with MS Power BI to make smart decisions.At RSM UK, I led successful projects, like managing content for the Coronavirus Job Retention Scheme, which brought in 250 leads in three months. I also achieved high engagement rates with our monthly Employment Matters newsletter.Before my current role, I was a Marketing Analyst at Government Grant & Tax Consultants Ltd, where I ran effective marketing campaigns and built partnerships. As a Business Development Manager at both Government Grant & Tax Consultants Ltd and Carbogen Amcis AG, I gained valuable experience in sales and client management in the pharmaceutical industry.I passionate about creating connections and providing exceptional customer experience service, which I now channel into my work in the public sector to positively impact in the community.Specialties: Power BIPower PivotEvent planningEmail campaignsCase study writingClient Relationship ManagementKey Account management