Sonali Phapale
Chief Marketing Manager at ICICI Bank | MarTech Campaign Lead | Digital Portfolio Manager | Digital Channel Marketing
- Role
- Chief Marketing Manager - Martech Campaign Lead at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sonali Phapale
Digital marketing leader with 10+ years in banking and fintech, currently Chief Marketing Manager at ICICI Bank, driving data-led, ROI-focused growth across acquisition, engagement, and retention.I lead business-owned MarTech (Adobe) campaign initiatives, translating marketing goals into scalable, high-ROI Adobe Campaign use cases and enabling targeted, automated personalization through strong cross-functional collaboration.Expertise spans digital acquisition, marketing automation, conversion optimization, and funnel analytics, with a proven record of delivering measurable business impact, revenue growth, and customer value through end-to-end campaigns.
Experience
Chief Marketing Manager - Martech Campaign Lead
Jun 2025 — Present · Mumbai, IN
Leading business-led MarTech (Adobe) campaigns, owning end-to-end marketing use cases from strategy to execution- Defining and prioritizing high-impact ROI driven marketing use cases across acquisition, engagement, and retention- Translating business objectives into scalable, automated campaign journeys in partnership with technology and analytics teams- Driving cross-functional collaboration across marketing, product, data, and tech to ensure effective implementation and adoption- Monitoring campaign performance and insights to optimize outcomes, personalization, and customer experience.
Education
Indian Institute of Management Raipur
Master of Business Administration (M.B.A.), Marketing/Marketing Management, Sales
2016 — 2018
Shri Guru Gobind Singhji Institute of Engineering and Technology, Vishnupuri, Nanded
Bachelor of Technology - BTech, Electronics and Telecommunication
2009 — 2013
Dr. Ambedkar College, Nagpur
Higher Secondary Education, Science
2007 — 2009
Skills
- Powerpoint
- Microsoft Excel
- Microsoft Powerpoint
- English
- Matlab
- C
- Microsoft Office
- Microsoft Word
- Photoshop
- Html
- Public Speaking
- Social Media
- C++
- Research
- Customer Service
- Teamwork
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.