Sonali Panchal
Growth Marketing | Digital Marketing | Performance Marketing | Paid Media | Marketing Automation | Google Ads | Facebook | Instagram | LinkedIn Advertising | Microsoft Advertising | Google Analytics | Data Analysis
- Role
- Paid Media Specialist at Amazon Mx Player
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sonali Panchal
A strategic and innovative Digital Marketing Specialist with over 12 years of experience spearheading comprehensive online marketing campaigns. Proficient in leveraging the latest digital trends, including data analytics, automation, and personalized marketing to enhance campaign performance. A Professional with a knack for developing high-ROI campaigns, excelling in dynamic environments, and leading cross-functional teams to marketing excellence.
Experience
Paid Media Specialist
Aug 2025 — Present · Mumbai, IN
A part of the growth marketing team for the new business service launch - Fatafat, driving go-to-market strategy, campaign execution, and scaling across paid channels• Led creative strategy for paid campaigns, leveraging insights from top-performing content to improve CTR and engagement rates• Analyzed daily performance metrics across paid and organic channels, identifying optimization opportunities to improve efficiency and scale• Conducted organic vs paid deep-dives, uncovering incremental growth levers and improving overall channel contribution• Partnered with agencies to evaluate campaign performance, identify gaps, and implement optimizations to reduce CPA/CPS• Collaborated with Content, Creative, and BI teams to align campaigns with business goals and improve user acquisition strategies• Executed new content launches, ensuring seamless coordination for creatives, metadata, and tracking for timely campaign activation• Performed audience-level analysis and segmentation, optimizing targeting strategies to improve conversions and reduce acquisition costs• Managed campaign budgets and vendor finances, ensuring efficient spend allocation and ROI maximization
Education
University of Mumbai
Bachelor's degree, Computer Science
2010 — 2013
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Post Graduation Diploma in Marketing Management, Marketing
2017 — 2019
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