Sonali Mohanraj

About Sonali Mohanraj

I work across marketing, product, and growth, mostly with software and digital platforms that need more than surface-level fixes. My focus is on understanding how a product is being discovered, how users move through it, and where things quietly stop working.A lot of my work revolves around websites and SaaS platforms that are underperforming. Sometimes traffic is there but enquiries are not. Sometimes the product is solid but the positioning is unclear. I spend time digging into structure, content, search visibility, and user behaviour to figure out what is missing and what can be simplified.I am closely involved in shaping website architecture, SEO-led content, pricing and calculator flows, and overall lead journeys. I work hands-on with designers and developers to make sure strategy does not stay on slides but actually shows up in the product.I value clarity over noise. I am not big on buzzwords or overcomplication. I prefer decisions backed by data, real user intent, and a clear understanding of the market.What I enjoy most is taking something that is struggling to explain itself and turning it into something confident, easy to understand, and scalable. If a platform is not converting, not visible, or not telling the right story, I like getting into the details and fixing it.I enjoy conversations around SaaS, digital products, growth strategy, SEO, content, and platform improvements. Always happy to exchange ideas with people who are building and improving things thoughtfully.

Experience

1. Head of Digital Marketing

   Dreams Technologies, Uk & India

   Sep 2025 — Present · Coimbatore, IN

   Leading the digital marketing arm for Dreams Technologies, managing both creative and analytical functions to build brand presence, generate leads, and drive growth.Core Responsibilities & Highlights: • Built and executed a 360° digital marketing strategy covering SEO, social media, PPC, and content. • Directed website revamp projects, aligning UI/UX with marketing goals and keyword positioning. • Managed social media presence and content calendars for consistent brand storytelling. • Developed SEO & inbound strategies for long-term visibility and organic growth. • Conceptualized booth content, flyers, and brand videos for expos and events. • Created marketing automation and LinkedIn outreach frameworks for B2B lead generation. • Collaborated across teams (design, tech, sales) to maintain a unified, high-impact marketing voice.

Education

• Anna University Chennai

  Master of Business Administration - MBA, Business analytic

• Government Arts College, Coimbatore

  Bachelor of Commerce - BCom, Accounting and Business/Management