Sonali Sharma

Senior Media Activation Executive @WPP Media

Gurugram, IN

Planned and executed paid search campaigns against strategies developed through Google Ads, Search Marketing, and Microsoft Bing Ads- Proficiently managed digital advertising campaigns on Sa360 Platform- Established keyword and copy strategies, as well as trafficked, optimized, and reported on search campaigns- Oversee overall campaign performance on day-to-day basis- Provided monthly reporting and analysis to assess performance and areas of opportunity- Reconciled billing as well as performed monthly billing audits to monitor search budget pace