Sonali P.

About Sonali P.

Marketing leadership shaped across global technology organizations, grounded in building integrated, revenue-aligned programs for complex B2B environments. The professional journey reflects a consistent focus on translating market insight, customer needs, and partner priorities into structured marketing execution that supports business growth at scale.With over two decades of experience across telecommunications, networking, and enterprise technology, the career has progressed from data-driven marketing operations into senior leadership roles spanning customer marketing, regional demand programs, and global alliance marketing. Exposure to both service provider and enterprise segments has enabled a strong understanding of long sales cycles, multi-product portfolios, and the role marketing plays in supporting strategic accounts and partner ecosystems. Current responsibilities center on alliance-led marketing strategy, joint planning with global partners, and orchestrating integrated programs that align sales, product marketing, and digital execution.The work has consistently involved managing complexity in multiple geographies, diverse customer profiles, evolving market dynamics, and tight alignment with sales outcomes. This includes owning marketing budgets, MDF planning, campaign execution, and performance reporting, while ensuring relevance and consistency across channels. A strong foundation in data, automation, and analytics continues to inform decisions, enabling clear visibility into funnel performance, campaign impact, and ROI.My Key Achievements & Capabilities; Led global alliance marketing initiatives aligned to partner account strategies and joint go-to-market priorities Built and executed integrated marketing programs across enterprise and service provider segments in India and SAARC Directed end-to-end customer and pursuit marketing programs supporting complex B2B sales motions Owned marketing budgets, MDF allocation, and ROI measurement across large-scale campaigns and events Executed omnichannel and digital marketing programs using automation platforms to enhance customer journeys Established performance tracking, reporting frameworks, and funnel visibility to support sales forecasting and leadership decision-makingThe forward focus remains on strengthening alliance-led growth models, advancing integrated marketing execution, and enabling marketing programs that connect technology solutions to real customer and partner outcomes in measurable, scalable ways.

Experience

1. Channel Marketig Lead Apj

   Hewlett Packard Enterprise

   Jul 2022 — Present · New Delhi, IN

Education

• GNIIT

  PG Diploma Software Engineering

Skills

• Graphic Design
• Advertising
• Marketing Communications
• Email Marketing
• Marketing
• Web Design
• Integrated Marketing
• Social Media Marketing
• Event Management
• Internal Communications
• Management
• Digital Marketing
• Web Marketing
• Leadership
• Marketing Strategy
• Team Management
• Logo Design
• Graphics
• Adobe Illustrator
• Brochures
• Newsletters
• Poster Design
• Adobe Photoshop
• Branding