Sonali Koul
Project Management and Tech Strategy @Saicon
Signup · Get unlimited contacts
WORK HISTORY
Project Management and Tech Strategy @Saicon
Partner with tech leaders to shape communications and narratives that advance Union Pacific’s technology and innovation strategy- Lead storytelling for digital transformation initiatives, including project management for UP.com modernization, and establishing governance for cross-functional clarity and alignment- Drive internal, change, and crisis communications that strengthen trust, engagement, and understanding across the technology organization and its stakeholders.
EDUCATION
Boston University College of Communication
MS in Public Relations, Public Relations, Advertising, and Applied Communication
Presentation Convent Senior Secondary School
12th Standard Graduate, Science
Symbiosis Centre for Media & Communication (SCMC)
Bachelors in Media Studies, Public Relations, Advertising
ABOUT SONALI KOUL
Communications and strategy professional with experience leading storytelling, culture, and transformation initiatives across technology, media, and digital platforms. Currently supporting communications and business operations for a Fortune 150 company, where I help drive messaging for large-scale transformation programs, executive visibility, and employee engagement. My work spans executive communications, narrative development, change management, and internal alignment for digital modernization and growth initiatives. Previously in my career, I helped lead Spotify’s market launch in India, one of its fastest-growing regions, developing platform narratives around monetization, creativity, and culture helping it carve its own space and gain market share in an already saturated market. I\'ve learned that the hardest part of any transformation isn\'t the platform or the process. It\'s getting people to believe in it. Communications and change management are how you build that acceptance. That\'s the work I keep coming back to.Specialties: Strategic Communications | Culture & Engagement | Business & Operations Alignment | Platform & Product Storytelling | Executive Messaging | Change Management | Reputation & Trust Strategy Industry Exposure: B2C | B2B | Streaming | Consumer Goods | Transportation, Shipping & Logistics | Lifestyle | Entertainment
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.